Jacqueline Goebel
Owner & estimator
Second-generation door mechanic. Handles every commercial quote personally and still runs Saturday emergency calls when the board gets busy.
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About Hanover Lift
A nine-person, owner-operated garage door company working out of a shop on Hanover Street in Lower Manhattan.
Our story
Started with one van and a landline
Jacqueline Goebel took over her father's overhead-door route in 2009 with a single cargo van, a set of winding bars and a rolodex of Lower Manhattan supers who trusted the family name. The first year was mostly co-op service doors and the odd brownstone garage in Brooklyn Heights.
Seventeen years later the shop on Hanover Street runs four vans and nine people, and the work has widened to full sectional-door installs, smart openers and preventative contracts for small commercial buildings. What hasn't changed is the operating rule Jacqueline wrote on the whiteboard that first winter: quote it before you touch it, and never sell a part the door doesn't need.
Every technician here is on salary, not commission. That single decision removes the incentive that produces most of the horror stories people tell about this trade.
- NYC Home Improvement Contractor licensed and general-liability insured
- Workers' compensation coverage for all field staff
- Background-checked, uniformed technicians in marked vans
- IDEA-accredited installer training completed in-house
The people
Who shows up at your door
Marcus Delgado
Lead technician
Fourteen years on residential torsion systems. If your spring broke before breakfast, Marcus is usually the one in your driveway.
Renata Okafor
Service manager
Answers the shop line, books the windows and chases the parts. She is the reason we can promise a two-hour arrival slot and mean it.
How we operate
Five commitments we put in writing
Flat-rate quotes
You approve an itemized price on a tablet before work begins. Change orders require a second signature.
Two-year warranty
Parts and labor, transferable with the property. Warranty visits are scheduled ahead of new work.
Two-hour windows
Not "sometime Tuesday." You get a window and a text when the van is fifteen minutes out.
No commission selling
Salaried crew. Nobody's paycheck grows because you bought a door instead of a spring.
Clean job sites
Drop cloths inside, magnetic sweep outside, old steel recycled at a licensed yard.
Answered phones
A person in the Hanover Street shop picks up during opening hours. Voicemails are returned same day.
Come by the shop or send us a note
522 Hanover Street, New York, NY 10007